Professional bio

After success as a quota exceeding, B2B account executive in 4 unique industries, I began my own marketing and messaging firm, Ink Stain Inc, in 2005. I have created nationally recognized, revenue generating, messaging and content for over 150 organizations—including venture-backed startups, digital agencies and Fortune 500 companies, with an expertise focus on B2B customer engagement and sales goals.

I have created lead generating and new revenue producing ebooks, articles, email campaigns, and sales prospecting conversation scripts based on newly discovered goals of customers for clients such as Blue Cross, Mars Inc, National Academy of Sciences, Novozymes, Corporate Visions, and dozens of B2B firms, small and large—all faced with the challenge of building value in a world that has steadily grown more competitive.

Career Highlights 2008-2019

Created sales enablement content for Corporate Visions, a Fortune 1000 corporate messaging, content, and sales skills training company doing business with companies such as Halliburton, NACCO, Verizon Wireless, and ADP.

Rebuilt adaQuest’s marketing automation-ready website, a 110% increase in consulting traffic and 60% increase in revenue based on new business focus.

Produced an internal Seller’s Advice and Data Report for Amazon — conducted interviews of over 300 Amazon customers for leadership to chart new processes between buyers and sellers for Amazon’s inner circle leadership team.

Created new portfolio language for Anthem Blue Cross of California who, within one sales quarter, posted an 8% increase in new signups.

Developed leadership presentation books based on a live sales conference for Mars, Inc. at their Arizona leadership conference. Our capture helped drive a 50% increase in preventative care revenues for their Banfield Division.

Worked with graphic facilitators at the National Academy of Sciences: SEE Summit in Hollywood, CA to create a visual and thematic report based on the television industry’s best thinking to generate funding to inspire science education among school age children.

Created a publication capturing the most compelling points of the Young President’s Organization leadership conference at the Denver Convention Center in 2012 to inspire and drive post-conference ROI.

Two amazing minds from Duke University formed Bristlecone Learning and together, we developed an idea to capture great stories surrounding their organizational development work. The resulting product was ifculture, an article series about culture change occurring at the time at corporations such as Novozymes, Jet Blue, Blommer Chocolate.

I had the honor of being a part the "idea capture" team for the SEE Summit at the Academy of Sciences in Los Angeles. Our report captured ideas proposed by scientists, entertainers and educators on how to inspire more science education among high sc… — I had the honor of being a part the "idea capture" team for the SEE Summit at the Academy of Sciences in Los Angeles. Our report captured ideas proposed by scientists, entertainers and educators on how to inspire more science education among high school aged students.

At the end of an amazing, three day leadership conference, there should be a visual, tangible way to take home the ideas—and that what we produced: a book that became a playbook for actionable ideas that was credited for higher revenues because of g… — At the end of an amazing, three day leadership conference, there should be a visual, tangible way to take home the ideas—and that what we produced: a book that became a playbook for actionable ideas that was credited for higher revenues because of great follow-thru.

One of my favorite photos at the SEE Summit for the Academy of Sciences, Los Angeles. Directors, producers, poets, authors, all had a say on this stage about things like the influence of shows such as CSI on students' perceptions of science in the c… — One of my favorite photos at the SEE Summit for the Academy of Sciences, Los Angeles. Directors, producers, poets, authors, all had a say on this stage about things like the influence of shows such as CSI on students' perceptions of science in the culture.

I joined consultants to help the North Carolina Business Council Define Sustainability for the State. We produced a report that captured the key ideas and actionable steps to make them a reality. The photo is blurry because participants have a limit… — I joined consultants to help the North Carolina Business Council Define Sustainability for the State. We produced a report that captured the key ideas and actionable steps to make them a reality. The photo is blurry because participants have a limited amount of time in this section to pin their favorite ideas in the 'keeper' section.

This is an image of my favorite Brainstorm studio of all time. It's in Ohio. I had the honor of working for a large brand but with friends from Design&Image in Colorado. There were these huge tricycles you could ride around on and there were breakfast burritos and tons of props. I was on a tricycle, a burrito in hand, and brainstorming...it was a blast.

I was co-producer and a contributor to "Contango", a Denver, CO, magazine dedicated to getting writers together for a stab at their best off-beat works of fiction, poetry, essays, philosophy, populist rants or unpopular rants. Print is cool. Expensi… — I was co-producer and a contributor to "Contango", a Denver, CO, magazine dedicated to getting writers together for a stab at their best off-beat works of fiction, poetry, essays, philosophy, populist rants or unpopular rants. Print is cool. Expensive too, but we were really happy with the issues we produced.