After success as a quota exceeding, B2B account executive in 4 unique industries, I began my own marketing and messaging firm, Ink Stain Inc, in 2005. I have created nationally recognized, revenue generating, messaging and content for over 150 organizations—including venture-backed startups, digital agencies and Fortune 500 companies, with an expertise focus on B2B customer engagement and sales goals.
I have created lead generating and new revenue producing ebooks, articles, email campaigns, and sales prospecting conversation scripts based on newly discovered goals of customers for clients such as Blue Cross, Mars Inc, National Academy of Sciences, Novozymes, Corporate Visions, and dozens of B2B firms, small and large—all faced with the challenge of building value in a world that has steadily grown more competitive.
A Few Career Highlights 2008-2019
•Created sales enablement content for Corporate Visions: 2Million in sales annually, Fortune 1000 bookings with companies such as Halliburton, NACCO, Verizon Wireless, and ADP.
•Bellevue, WA, dove in and rebuilt adaQuest’s marketing automation-ready website, a 110% increase in consulting traffic and 60% increase in revenue based on new business focus.
•For Amazon, I produced an ongoing, internal Seller’s Advice and Data Report—I conducted interviews of over 300 Amazon customers for leadership to chart new processes between buyers and sellers for Amazon’s inner circle leadership team.
•Anthem Blue Cross of California, I created new portfolio language, within the next quarter they posted an 8% increase of new signups.
•Mars, Inc., we flew to Arizona for their leadership conference, and we created leadership presentation books based on the live sales conference. Our capture helped to create a 50% increase in revenue for preventative care revenues for their Banfield Division.
•National Academy of Sciences: SEE Summit: In Hollywood: I worked with graphic facilitators to create a visual and thematic report based on the television industry’s best thinking to create funding to inspire science education among school age children.
•Young President’s Organization, Denver Convention Center, created a publication to capture the most compelling points of a leadership conference, to inspire post-conference ROI.
•Two amazing minds from Duke University formed Bristlecone Learning, and we came up with an idea to capture great stories surrounding their organizational development work. The product was ifculture.com, articles about culture change at Novozymes, Jet Blue, Blommer Chocolate.