I won inner circle achievement status (that means I was pretty good) in 4 unique industries as a salesperson before I started my own marketing firm, Ink Stain Inc.
I think I did well as a salesperson because I was most interested in learning about my customers’ best successes and accomplishments. Successful people I spoke to, in multiple industries, often lit up with excitement when talking about their best work.
Learning about my customers’ successes helped the conversation get away from what I was selling, so I could get on their team and find ways to help them reach their goals.
These experiences led me to understand, eventually over time, that even the most knowledgeable business people don’t always have the space, the time or tools, to self-reflect on the patterns of empathetic behaviors and acts of service that are so key to their own success. It’s my belief that the knowledge you have concerning all the things you didn’t learn at school is what has really made you good at your work.
Behind the curtain lives the deeper emotional reasons that push people to creatively collaborate with others and do work that makes them feel more alive.
And for marketers and business owners, there is a make or break connection between being engaged with your work, and an ability to engage your customers.
So, with Ink Stain Inc, you get to go deeper to put your successes and accomplishments into a system that gets them working for you over and over again.
Joseph is the Founder of Ink Stain Inc and an award-winning marketer. Through customer engagement strategies, ideation, core messaging, content creation, and sales messaging. Joseph uses the power of highly contagious ideas and words to help marketers and business leaders tell an unforgettable story about their differentiation in the marketplace. He has created nationally recognized, revenue generating content for over 150 organizations including venture-backed startups, digital agencies and Fortune 500 companies, with an expertise focus on B2B customer engagement and sales goals. He has produced award winning media created for non-profit organizations, awarded Chicago International Film Festival, PSA category. National Educational Media Network, Apple Education Award for San Francisco Book Artists Exhibition, San Francisco Public Library.
A Few Career Highlights 2008-2017
•Created sales enablement content for Corporate Visions: 2M, annually in Fortune 1000 bookings, with companies such as, Halliburton, NACCO, Verizon Wireless, and ADP.
•Bellevue, WA, dove in and rebuilt adaQuest’s, marketing automation-ready website, a 110% increase in consulting traffic and 60% increase in revenue based on new business focus.
•For Amazon, I produced an ongoing, internal Seller’s Advice and Data Report—I conducted interviews of over 300 Amazon customers for leadership to chart new processes between buyers and sellers for Amazon’s inner circle leadership team.
•Anthem Blue Cross of California, I created new portfolio language, within the next quarter they posted an 8% increase of new signups.
•Mars, Inc., we flew to Arizona for their leadership conference, and we created leadership presentation books based on the live sales conference. Our capture helped to create a 50% increase in revenue for preventative care revenues for their Banfield Division.
•National Academy of Sciences: SEE Summit: In Hollywood: I worked with graphic facilitators to create a visual and thematic report based on the television industry’s best thinking to create funding to inspire science education among school age children.
•Young President’s Organization, Denver Convention Center, created a publication to capture the most compelling points of a leadership conference, to inspire post-conference ROI.
•Two amazing minds from Duke University formed Bristlecone Learning, and we came up with an idea to capture great stories surrounding their organizational development work. The product was ifculture.com, articles about culture change at Novozymes, Jet Blue, Blommer Chocolate.