Ink Stain Inc creates a Loyalty Story™ for American Marketing Association SF President

Image from the Sappi Neuroscience of Touch website: "Not all memories are created equal. Touch has the power to shift the brain into a deeper level of engagement, one more conducive to building lasting knowledge."

Image from the Sappi Neuroscience of Touch website: "Not all memories are created equal. Touch has the power to shift the brain into a deeper level of engagement, one more conducive to building lasting knowledge."

I am excited to announce: Ink Stain Inc has been chosen to create a Loyalty Story for Ken McCormick, Immediate Past President of the American Marketing Association, San Francisco (AMASF), and Founder of Visual Identity, a print media company focused on stopping customers dead in their tracks with tactile and neuroscience based print media designed to seamlessly perform in the flow of digital marketing programs.

Ken McCormick, Principal of Visual Identity and Immediate Past President of the American Marketing Association, on a project.

Ken McCormick, Principal of Visual Identity and Immediate Past President of the American Marketing Association, on a project.

Ken’s knowledge of Haptics: the neuroscience of touch, of motion graphics, of augmented reality, of animated mobile overlays, have made him an advocate for print media’s reactivated power for marketers. According to Ken, this power is made even more possible when it's combined into omnichannel: a streamlined, single marketing system designed to fuse together traditional channeling and digital marketing as a single, carefully planned marketing effort based on a flow chart.

“Print’s biggest advantage is being the emotional opposite of the fleeting nature of digital,” says Ken.

The Loyalty Story process has uncovered and organized Ken’s industry knowledge about print and its new role in digital marketing. Ken’s knowledge is now an educational sales tool for his customers. As a result, he can focus on helping his customers legitimately embrace and plan for goals that are tantalizing and embryonic.

The Loyalty Story will also give Ken new messaging, content, and talk tracks to repeat these sales successes with new buyers.

"The Loyalty Story process is giving me the equivalent of an actionable marketing plan based on what’s driving me to do great work, and what’s driving my customers to also execute great work.” 

Learn more about Ken's company at: http://www.visualidentity.com/

For more about the neuroscience of touch, Sappi paper: https://www.sappi.com/the-neuroscience-of-touch

A Loyalty Story™ helps you reverse engineer your best sales so you can organize your deeper knowledge and build a repeatable system for new success. 

A Loyalty Story helps you find the deeper, emotional reasons why your best customers buy from you. 

The results are a powerful way to partner with your buyers based what engages you and your buyers to do great work; Learn more by contacting Joseph Coplans, owner of Ink Stain Inc at 415.990.4910. http://www.inkstaininc.com