When you’re engaged with your work as a marketer, you find the creative and emotional power to engage your buyers.
What engages you?
The feeling that you are on a unique pathway in marketing. You’re not just a marketer—or just any marketer—you’re a specialized marketer doing a form or style of marketing that best exemplifies your viewpoints and talents. Helping your buyers who have a specific career trajectory in mind succeed will also help you stay engaged as an outstanding marketer.