I am excited to announce: Ink Stain Inc has been chosen to create a Loyalty Story™ for Ken McCormick, Immediate Past President of the American Marketing Association, San Francisco (AMASF), and Founder of Visual Identity, a print media company focused on stopping customers dead in their tracks with tactile and neuroscience based print media designed to seamlessly perform in the flow of digital marketing programs.
When you’re engaged with your work as a marketer, you find the creative and emotional power to engage your buyers.
What engages you?
The feeling that you are on a unique pathway in marketing. You’re not just a marketer—or just any marketer—you’re a specialized marketer doing a form or style of marketing that best exemplifies your viewpoints and talents. Helping your buyers who have a specific career trajectory in mind succeed will also help you stay engaged as an outstanding marketer.
An Innovation Goal is when you mastermind and provide a breakthrough for your buyer that puts to work the deeper knowledge they have about their own industry. Since not all knowledge is knowable at once, your customers need your help identifying and putting to work the embedded knowledge they have about how they help their buyers.
Your intuitions about the emotional reasons why your customer buy get stronger as you learn more about the lives of your buyers. But flashes of intuition aren’t enough.
If you search harder behind the emotional curtain, then you’ll find it: you’ll discover a small playbook with the 4 major plot points that reveal what you may already know: the deeper reasons why they buy:
Each success grew larger from a slowly rolling snow ball of conditions, into a weighty body of knowledge. It began as an intuition or hunch. Your knowledge grew into an unconscious behavior then became a sure-fire action. That action didn’t need explaining, not to anyone. Not to yourself. That’s your unique knowledge at work.