Become the source of education that ensures your buyers’ survival.
When you make the problem tangible, you make your solution valuable.
Here’s what I’ve learned after 15 years of creating messaging for B2B companies.
Executive buyers want a solution. But here’s the problem: Buyers aren’t ready to change what they’re doing now. They might say they are, but they aren’t. That’s why buyers’ sales objections, if they give you any, don’t feel as if they can hold water.