"Joseph provided us a content strategy that produced enrollments. It was a content strategy from the perspective of the adult student, and his innovative articles are among the most successful in terms of generating new revenue."
Marketing Communications and Content
For American Sentinel University:
A 34% increase in web readership, converting to 7% increase in enrollments in 4 months.
3 years of success of successful growth are attributed to this program.
Based on two key reasons why prospective students didn't buy...
...and these reasons led to my creation of “You Can Go Back to School Again”, a blog series that became nationally known on the Robert Johnson Wood Foundation site.
A sampling of articles written by Joseph Coplans for a nationally recognized content strategy, "You Can Go Back to School Again", for American Sentinel University
Where can adult students embarking on the journey for a higher degree find inspiration in others who've earned their MSNs? This article follows the career of a successful MSN graduate, Cheryl Clancy.
An article offering emotional advice: Your employers and family should hear from you why earning a degree is important to your career, and how they can help you reach your goals. As well as practical advice...
To help these nurses cope with the stress of returning to school, American Sentinel University has launched a new 3-part blog series, "Experience Stress-free Success as an Adult Nursing Student."
The blog series offers tips and ideas from adult students and professors to help mid-career nurses overcome the anxiety of going back to school and inspire success in earning an advanced nursing degree.
For many students, education becomes an exciting journey, characterized by playing the role of the novice once again and having to over come the fear of failure...
After all, like most every RN, you’ve picked up knowledge and experience about how to do your job by learning it on the fly. So what difference will a degree make, exactly?
Yeah, I thought my friend was a little nuts to go back to school. (Laughs) But I remember asking her as many questions as possible, and that’s what really helped me begin the journey. Over time, it began to sink in that the format was more about discussions and questions — and this discussion-based model of online learning begin to take shape in my mind.
If you’re like most nurses, you probably don’t do any kind of structured writing on a regular basis. You mostly fill out reports, you text, you email—so it’s easy to feel that an academic paper will require skills that are stressfully out of reach.
The best online schools know: Computers are the technical, almost magical portal to knowledge. That’s why the best online schools are prepared to show students how to get up and running quickly and easily.