After success as a quota exceeding, B2B account executive in 4 unique industries, I began my own marketing and messaging firm, Ink Stain Inc, in 2005. I have created nationally recognized, revenue generating, messaging and content for over 150 organizations—including venture-backed startups, digital agencies and Fortune 500 companies, with an expertise focus on B2B customer engagement and sales goals.
I have created lead generating and new revenue producing ebooks, articles, email campaigns, and sales prospecting conversation scripts based on newly discovered goals of customers for clients such as Blue Cross, Mars Inc, National Academy of Sciences, Novozymes, Corporate Visions, and dozens of B2B firms, small and large—all faced with the challenge of building value in a world that has steadily grown more competitive.
Career Highlights 2008-2019
Created sales enablement content for Corporate Visions, a Fortune 1000 corporate messaging, content, and sales skills training company doing business with companies such as Halliburton, NACCO, Verizon Wireless, and ADP.
Rebuilt adaQuest’s marketing automation-ready website, a 110% increase in consulting traffic and 60% increase in revenue based on new business focus.
Produced an internal Seller’s Advice and Data Report for Amazon — conducted interviews of over 300 Amazon customers for leadership to chart new processes between buyers and sellers for Amazon’s inner circle leadership team.
Created new portfolio language for Anthem Blue Cross of California who, within one sales quarter, posted an 8% increase in new signups.
Developed leadership presentation books based on a live sales conference for Mars, Inc. at their Arizona leadership conference. Our capture helped drive a 50% increase in preventative care revenues for their Banfield Division.
Worked with graphic facilitators at the National Academy of Sciences: SEE Summit in Hollywood, CA to create a visual and thematic report based on the television industry’s best thinking to generate funding to inspire science education among school age children.
Created a publication capturing the most compelling points of the Young President’s Organization leadership conference at the Denver Convention Center in 2012 to inspire and drive post-conference ROI.
Two amazing minds from Duke University formed Bristlecone Learning and together, we developed an idea to capture great stories surrounding their organizational development work. The resulting product was ifculture, an article series about culture change occurring at the time at corporations such as Novozymes, Jet Blue, Blommer Chocolate.