July 4th 2009
Contact: Joseph Coplans
303.459.2112
Cell: 303.882.8676
joseph@inkstaininc.com
Ink Stain Inc Chosen for Core Messaging on East West Partners
Contact: Joseph Coplans
303.459.2112
Cell: 303.882.8676
joseph@inkstaininc.com
FOR IMMEDIATE RELEASE
Ink Stain Inc Chosen for Core Messaging on East West Partners
Web Site, writes "Our Culture" Pages
Denver, CO
Ink Stain Inc., hired by FL2, a Denver interactive firm, has created the specialized messaging for the "who we are, this is what we stand for" pages of the East West Partners Web Site--officially titled, "Our Culture", at eastwestpartners.com.
Denver, CO
Ink Stain Inc., hired by FL2, a Denver interactive firm, has created the specialized messaging for the "who we are, this is what we stand for" pages of the East West Partners Web Site--officially titled, "Our Culture", at eastwestpartners.com.
Ink Stain was quick to notice that the success enjoyed by East West Partners is rooted in the company's understanding of 'systemic investments'--emotional and professional--in the communities they build. Interviews with East West Partner owners and the company's marketing department yielded a plain and very down to earth philosophy about how to run a development and real estate and resort building company: invest in your people, the very people who live and care about the community you are building in. As one East West Partners owner said, "I rely on people who are smarter than me. I give them every chance I can to show off what it is they do best."
Ink Stain Inc. wrote 'Overview', 'Our Partners', 'Our Residents', 'Our Community', and 'Our Employees' sections highlighting the East West Partner commitment to building a sense of community in every project they do.
"Not many development firms can say they build what they manage and manage what they build," says Joseph Coplans, owner, Ink Stain, Inc. "So East West Partners has an actual history of investing in neighborhoods. They have actually considered what people living in their dwellings need and want foremost. That has allowed East West Partners the opportunity to transcend the everyday corporatespeak other companies use to describe their values and beliefs," explained Coplans. To Ink Stain, East West Partners represents the kind of cure for corporatespeak many companies need.
Ink Stain Inc. wrote 'Overview', 'Our Partners', 'Our Residents', 'Our Community', and 'Our Employees' sections highlighting the East West Partner commitment to building a sense of community in every project they do.
"Not many development firms can say they build what they manage and manage what they build," says Joseph Coplans, owner, Ink Stain, Inc. "So East West Partners has an actual history of investing in neighborhoods. They have actually considered what people living in their dwellings need and want foremost. That has allowed East West Partners the opportunity to transcend the everyday corporatespeak other companies use to describe their values and beliefs," explained Coplans. To Ink Stain, East West Partners represents the kind of cure for corporatespeak many companies need.
The East West Partners site has been up and working for quite some time, now entering its second year without a single change to its workings. Is that because the site has maintained a certain level of perfection--in terms of both its visual vocabulary and its core messaging? More than likely, East West Partners is being true to the East West Partners brand: when they've got something that works, it's simply unnecessary to change it.
Ink Stain Inc., co-publisher of ifculture.com, is a strategic messaging firm ensuring companies become outstanding in their marketplace. Ink Stain Inc. produces strategic messaging, award-winning copywriting and SEO based persuasion language, helping companies tell their stories with distilled, contagious and repeatable messaging for every form of web-based media.
Ink Stain Inc., co-publisher of ifculture.com, is a strategic messaging firm ensuring companies become outstanding in their marketplace. Ink Stain Inc. produces strategic messaging, award-winning copywriting and SEO based persuasion language, helping companies tell their stories with distilled, contagious and repeatable messaging for every form of web-based media.
