Ink Stain Ads Incite a Big Win in Vegas!
March 25th 2009
Contact: Joseph Coplans
FOR IMMEDIATE RELEASE
DENVER--Ink Stain, Inc., a strategic messaging firm, has written seven advertisements for the Long Beach, CA based, HFS Concepts 4, enabling them to acquire a key hotel, "a leading Las Vegas casino and hospitality client," stated Jason Carignan, owner of Tonic Brand Communications, Thousand Oaks, CA. The seven ads, which appeared in a variety of publications, were written in partnership with Tonic (http://thinktonic.com), and demonstrate the important role "strategic storytelling" plays in uniting and solidifying a complex brand.
"HFS Concepts 4 provides four essential offerings that most other companies in their space simply cannot accomplish: HFS Concepts 4 is an architectural firm, an interior design firm; a fulfillment house that also offers accomplished FF&E procurement. That's a lot to offer. Yet, these key components came together under the umbrella of strategic storytelling," explains Joseph Coplans, owner of Ink Stain, Inc.
A luxury hotel experience should offer the best of what the entire world has to offer.
Combining all of these vital brand attributes into a single story was a challenge for messaging. The Tonic team, produced the visually rich design, and opened the door for "storytelling" as a tool to bring to life the core brand elements--enabling the message to become strategically partnered with a human experience. After all, the end product is people having an experience as they enjoy their vacation, as they travel to see the world or attend an important event. A luxury hotel experience should offer the best of what the entire world has to offer.
Such a special experience should bring together the specialized talents of professionals and artists who also care about the experience they are creating for others. With that in mind, the traveler and the artisan are experiencing the same thing: a step into a luxury experience that showcases what the world talent pool has to offer. Readers of the ad appeared to have responded to the unconscious realization that travel brings them closer to the world and the world closer to them.
"The challenge was to combine these rather dry initial brand descriptors into something that would actually inspire the reader to see a bigger picture about people," explained Mr. Coplans. And that bigger story about people has enabled a big Las Vegas hotel create an even bigger in the minds of visitors.
Which ad caught the eye of the Las Vegas hotel owners?
It's hard to say. But as one ad headline reads: "Behind Every Door, a Story Reveals Itself"
"That story is about people combining talents and ideas to create something larger than themselves, for the benefit of a bigger offering," says Mr. Coplans.
Contact Joseph Coplans for more information about strategic messaging and storytelling models that incite brand awareness. 303.882.867
Ink Stain Inc., co-publisher of ifculture.com, is a strategic messaging firm helping companies become outstanding in their marketplace. Ink Stain Inc. produces strategic messaging, award-winning copywriting and SEO based persuasion language, helping companies tell their stories with distilled, contagious and repeatable messaging for every form of web-based media.