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The creation of an entire new member and prospective member welcome package. Includes brand vision, program and activities writings and brochures for all special offerings.
( Begin Copy )
When you think of the perfect place - to rejuvenate, to relax, to strengthen your body, do you think of walking into your own personal oasis – one that gives you the feeling that you’ve come home to a place where you truly belong?
Welcome to your Village Health Club and Spa, your second home - a warm and friendly place that embraces you and your family. It’s a wonderful place to make new friends too. We’re that kind of Village… an easy place meet others with whom you have so much in common. Our events and planned gatherings have been bringing people together since we began promoting healthy living over three decades ago. You’ll build a better body and you’ll build a bigger community, with a membership to our hometown club, a club that cares about your health and well-being.
( End Copy )
( Back Story )
It’s not often that you run into an entire company that really is like a tight-knit family. The staff of Village Health Spa really does love their work. They have degrees in health and fitness and are deeply involved in the spirit of helping people. My writing goal was to create a story about an exclusive club that isn’t exclusive acting. This is an example of how tone and voice play such an important role in putting the reader at ease.
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“We didn’t expect this caliber of messaging when we began thinking about the writing. Ink Stain and Amy Kenreich Design created a brand message, a look and feel that resonates with our audience and will stay with us for years to come.”
Debbi Condo
VP of Marketing
Village Health Club
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