San Francisco Arts Commission 60 second Public Service Announcement
( Begin Copy )
“In the 1840s America was at war with Mexico, Mark Twain was beginning to write books
Abe Lincoln was 25 years old, and Sitting Bull was just a boy…
After 5 months on the California trail, a young woman crosses the Sacramento River with a rifle, a mule, and the stars in the night sky to guide her…In one week she will join her husband, in a Pueblo known as Yerba Buena, soon to be Renamed San Francisco.
Hunger, disease, and loneliness did not stop her…her bravery united her family, her courage guided her to a better life..
But today, this pioneer still has enemies that threaten to destroy her…”
The wind and the rain…
Corrosion…
Decay…
Graffiti…
Neglect
Help restore an Inspiration
San Francisco Art Commission
Adopt a monument Program.
( End Copy )
( Back Story )
Merit Award Chicago Film Festival – Public Service Announcement Category
Challenge: Pioneer Woman Monument, present in Golden Gate Park since 1910, was in dire need of refurbishment.
A dual marketing strategy produced a PSA viewed on KGO and KPIX and several other Bay Area television stations, and a two-minute fundraising film, screened at Art Commission award gala dinner with a copy furnished to targeted donors.
End Result: Pioneer Woman Monument was budgeted in six months, for restoration by sought after artisans and sculptors, achieving the 40K, necessary to for refurbishment. I received a letter of thanks from the City of San Francisco, grateful the Pioneer Woman Monument would continue to exist as a sculptural tribute to an important and romantic era of history.
