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Protandim needed a full and complete re-do of their web site and sales message.
( Begin Copy )
The Antioxidant Myth
Our bodies benefit from the vitamins and minerals found in foods known to be rich in antioxidants such as oranges, dark chocolate and red wine. We’ve all been led to believe that if we eat these foods and other foods like them, we’ll receive tremendous antioxidant rewards. But you can’t necessarily eat your way to excellent health.
Surprisingly, scientific studies show that your body can’t possibly ingest enough antioxidants to eliminate the number of free radicals your body makes every day. You would need to eat ridiculous amounts of foods rich in antioxidants (32 pounds of strawberries, 31 pounds of raspberries, 15 pounds of dark chocolate per day for example), to achieve the antioxidant power you get from one Protandim caplet each day.
When you take Protandim, you trigger what your body already knows how to do, only better. You ’tell’ your body to increase production of its own two antioxidant enzymes, which helps prevent free radical damage to your cells thousands of times more effectively than any conventional antioxidant therapy. Healthier cells mean a healthier immune system, and decreased chance of disease as you age.
So enjoy wonderful foods for their great taste and the nutrients they are providing to your body, and take Protandim to take care of your body’s antioxidant needs.
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( Back Story )
What do physicists Nikola Tesla and Pierre Currie and Marie Currie have in common with Joe McCord of Protandim? They’ve all been recipients of the historic Cresson Medal as a Franklin Institute Laureates. (That’s practically the Nobel Peace Prize of medicine and science!) Joe McCord discovered what actually produces anti-oxidants in our own bodies. He’s bottled it for mass consumption. It’s Protandim. But awards or not, Protandim must persuade consumers to buy with the right story. And since we’re a BtoC site, conversion rates best explain our collective success at telling that story: We started with 3 and 4 percent. 30 percent convergence success is almost off the charts!
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"Ink Stain stayed focused: Benefits, benefits, benefits, were what matter most. With Ink Stain’s help, our conversion rates soared. Joseph wrote just the right amount: Not too much to read, and enough to make the strongest impact. Joseph invented the kind of phrases and nomenclature that the Protandim brand will use throughout the life of the company. He made the process easy. AND he’s a pleasure to work with."
Kathy Sullivan
VP of Marketing LifeVantage, Corporation
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