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New Web Site became an opportunity to formulate brand and sales language for a burgeoning telecommunications company.
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It’s obvious now in this new era of competitive pressure, the essential customer service that once guided the large carriers to success has now fallen on the shoulders of your IT Department.
Advocacy
Now there is a demand for a combined strength of service and expertise. Martin Advisory Group is an organization, designed by industry insiders that understand the support model your business requires. We know IT Departments dread dealing with call-center based carriers. The call center model has failed. Call centers allow the carriers to provide the most inexpensive model of service possible. As a result,
they’ve sacrificed the experience, knowledge and efficiency your account deserves.
Experts
Only expertise and a human touch can end the fatigue and frustration. IT departments dread fielding innumerable carrier sales people calling them to aggressively prospect for new business. It’s as if CIOs and IT Departments are caught as bystanders in an unstable telecommunications environment. Dealing with one vendor after another, one sales rep after another, forces you to constantly reeducate those who should know your account. Who is the advocate that stays with your account as these changes occur? Martin minimizes the impact of those changes. Stability is now built-in.
Solutions
Experts–not just consultants, who understand the challenges you face everyday.
Martin helps you create a Balanced Business Telecommunications Workflow where Carrier evaluations, solutions design and a host of other negotiations happen in real time.
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( Back Story )
The Martin Advisory team knew something.
They knew that even in the world of telecom, the name Martin Advisory sounded unusually smart. Like the kind of brainy, altruistic uber-nerd who sports designer glasses and is a veritable walking encyclopedia of tech solutions.
But wait.
Is this inanimate brand-boy of telephony somebody who actually listens? How does Martin show he cares about your business? Is he a loyal problem-solver fighting to help you become more profitable? Does he actually have a real and likeable persona?
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“We knew how to say what we do over the phone and in face to face meeting with our clients – but we didn’t know how to capture that for the web site. Joseph speaks “sales”. Joseph gave us foundational sales language that spoke to our clients’ needs."
Ryan Urbanski
Principal
Martin Advisory Group
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