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Ad Agency copy for New Home Developer and Resort Development magazine ads.
( Begin Copy )
At the Bridges at Black Canyon, our Nicklaus designed championship golf course has all the stunning beauty Colorado can offer. Views of the San Jaun and Cimarron Mountains surrounded by creeks, arroyos and lakes give our community all the renowned attention it deserves. Close to you are lush National Parks, canyons, rivers and streams - the ultimate playground for whatever your outdoor imagination can dream up. Elegance within reach – A community close to what you care about. Spectacular homes start in the 600’s.
Bridges at Black Canyon - You’re closer than you think
( End Copy )
( Back Story )
‘Luxe’ magazine needed a quick turnaround for this ad. I made a bet with the art director, telling him that I could come up with three ad campaigns–fully developed–by the time he finished his Jamba Juice.
So a Large Mega Mango, (or was it an Acai Super-Antioxidant?) was the unique form of deadline pressure that led us to success.
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“Joseph is a great fit for our agency. He’s an excellent source for campaign “Brand Thinking”. And he makes agency house calls, which is a plus.”
Michael Guzofsky
Principal
Marketing Art and Science
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