Ink Stain

copy writing hello Denver, Colorado portfolio contact news

Hunter Douglas

Mailer to program participants and gift certificate for Hunter Douglas product. Mailer created by Art&Anthropolgy to imitate the folds of a blind.

( Begin Copy )

Thanks for taking a chance. We’re glad our blind date was a success. As a follow up to your helpful participation in our Duette honeycomb shades Beta Test, we feel this exclusive offer will strengthen our relationship even more.

( End Copy )

sales writing

( Back Story )

The goal of this mailer was to thank Hunter Douglas customers for participating in their product research program. Art&Anthropology’s design shows why a mailer doesn’t have to be a typical flat card.

The result: An excellent response rate from this targeted mailing, ‘shedding light’ on how fun this whole process can be for everyone, including the customer at the mail box!

direct mail campaign