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This web site is Gorilla Soft’s version 2.0. It’ a complete reworking of their entire lexicon and sales language – to attract their new target market demographic.
( Begin Copy )
You ever chatted with a hardcore software engineer?
If you actually understood what was being said, you deserve an award in technical excellence. At GorillaSoft, we know you need to work with people you can communicate with. Life is too short to deal with people who don’t understand the challenges you face everyday. You need a working relationship with people who really want to understand your story, who have a core desire to help you solve your problems.
We’re unusual that way. It’s part of our commitment to help you become more efficient and profitable by learning and listening to how you want to grow.
Why Your Needs are Core.
8 years ago we began with a vision to become your information engineers. Our software is time tested and driven from client feedback. We’ve become more than one of the most technically valued firms in Denver...
We create workplaces where employees take initiative, where the tools to do a job never weigh them down. That’s because we know the core of every company is in the power of its people.
GorillaSoft. We have your revenue in mind. We know the value of what you offer.
Call us for a free chat. Offline. 303.573.0285
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( Back Story )
Sometimes, the owners of companies hit a wall. 8 years of business, then wham! It’s time to regroup. The question becomes not where do we go from here, how do we start attracting customers that are really best for us?
And what’s needed is a new message to a new kind of customer. It requires drawing out everything that’s been understood and is proven with numbers, but hasn’t been said yet in plain English. It’s Who We Are and What We Do, version 2.0.
With the Gorilla Soft team, we dynamited our way through the old verbal clutter. We put a new language and created a new voice for the new goals. Gorilla Soft Version 2.0 for the Web needed a new:
- Site Map
- Sales Language
- Brand Language
- Web Writing
- Positioning Statement
- Elevator Speeches
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"It’s Ink Stain’s knowledge of the interactive marketplace that is most valuable to us. Our sales language must work online. Joseph has taken a complex subject (data management software) and used friendly sales language to reach our demographic. And that’s translated to sales. Bringing Ink Stain into our long-term marketing plans will give us an advantage in the marketplace."
Patrick van den Broek
Principal
Gorilla Soft, Inc.
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