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National Ad Campaign Tag Line.
( Begin Copy )
Equality Demands your Individual Voice
( End Copy )
( Back Story )
It doesn’t seem like very much copy does it? No, it doesn’t it. But it’s not the amount of copy as much as it is saying something original that reflects the entire philosophy of the organization. In a way, this line of copy is a separate tag line that reflects the goals of the Gill Foundation itself.
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“!nk Stain not only came up with copy, !nk Stain arrived at copy we now use for a National Ad Campaign.”
Joanne Kron
Communications Program Officer
Gill Foundation
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