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What's needed to add new life into a sales program? An ultra-convincing voice, a sense of urgency, the ability to make it personal, the ability to reinforce a trusted relationship. This writing sample was the beginning of a new sales lexicon for new letters, email letters, and post cards for a 90 day warm lead sales cycle.
( Begin Copy )
Considering Blue Cross is a smart move. I’ll quickly spell out the benefits and I’m sure you’ll be convinced too.
Dear: ()
At Blue Cross, we know how valuable your time is. Our enrollment process provides you everything you need to know, and explains every detail in uncomplicated terms – so you can get the medical coverage you need for your employees quickly – and get back to running your company. Let’s begin by providing what you want to know most: What plan should you consider, and what can our specialized plans do for you and your company?
EmployeeElect Portfolio
Our most popular Blue Cross coverage portfolio, EmployeeElect offers your employees the maximum options with twelve PPO and four HMO plans to choose from, and the flexibility to make changes in the future.
EmployeeChoice Portfolio
Our only program able to be offered alongside another carrier’s HMO plan. EmployeeChoice offers one HMO plan and four PPOs drawn from our larger plan EmployeeElect, to cover a range of needs.
BeneFits Portfolio
Our easiest program to afford, qualify for and manage. Benefits is designed to lower the barriers for employers offering coverage for the first time and included four PPOs and one HMO selected for their affordability.
We want your coverage to be affordable
Of course, you need to know - what’s the cost? We’re just one step away from providing you a customized quote: Simply fax or email your census information. After I receive your census info, I’ll quickly provide you the premium rates for each of your employees and their dependents.
( End Copy )
( Back Story )
People are smart. They can tell if you’re emotionally invested in what you sell. Blue Cross of California customers buy from Blue Cross because they feel like someone will take care of them. Blue Cross Customers feel as if Blue Cross cares about their small business.
So, when I sell for you and your company, when I create sales writing in the voice of your company, I invest in what you offer.
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“Joseph at Ink Stain did more than imitate the voice of the Blue Cross. Joseph expanded the brand language by adding vocabulary to the brand lexicon. His sales strategies strengthened our entire campaign and our position as a marketing force for Blue Cross. He took ownership of these sales letters acting as if he was responsible for month-end numbers… and that enthusiasm created sales letters that were some of the best I’ve seen for Tonic and Blue Cross.”
Kathy Jordan
Tonic Marketing Account Manager for Blue Cross of California
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