client:
HUNTER DOUGLAS

project description:
develop mailer to program participants
and product gift certificate.

project background:
The goal of this mailer was to thank Hunter Douglas customers for participating in their product research program. Art&Anthropology’s design shows why a mailer doesn’t have to be a typical flat card.

The result: An excellent response rate from this targeted mailing, ‘shedding light’ on how fun this whole process can be for everyone, including the customer at the mail box!

People are smart. They can tell if you’re emotionally invested in what you sell. Blue Cross of California customers buy from Blue Cross because they feel like someone will take care of them. Blue Cross Customers feel as if Blue Cross cares about their small business.

When Ink Stain sells for you and your company, when it creates sales writing in the voice of your company, Ink Stain invests in what you offer.

client testimonial:
“Joseph at Ink Stain did more than imitate the voice of the Blue Cross. Joseph expanded the brand language by adding vocabulary to the brand lexicon. His sales strategies strengthened our entire campaign and our position as a marketing force for Blue Cross. He took ownership of these sales letters acting as if he was responsible for month-end numbers… and that enthusiasm created sales letters that were some of the best I’ve seen for Tonic and Blue Cross.”
— Kathy Jordan
Tonic Marketing Account Manager for Blue Cross of California