comes from a Deep Listen.
A process to actually unearth your company’s core message, rather than simply supply one — and that’s huge for a company when every dollar counts.
Confident messaging is an organization’s identity and mission discovered in the patterns and layers of patterns underneath what is obvious.
It’s the meaning. The muscle. The gift. The truth. It’s an authentic alignment with what your company actually does for people.
It comes from asking the right questions — so complex ideas can start speaking in a consistent, everyday voice. So corporatespeak and jargon can trade places with an authentic voice.
The authentic voice is the strongest offering an organization has.
Without this authenticity,
The authentic voice speaks with a working vocabulary of unassailable truths, the gateway to your organization’s values and beliefs.
The authentic voice ensures that the people inside an organization have access to themselves, so they can lead consistently, without workarounds.
The authentic voice is the fastest way to show people outside your company that you mean something to them.
Clarify what you stand for. Bring it to market.