urbandwellers creates handcrafted designs for urban living spaces that innovate for smaller, urban homes. Larry Beard Jr., principal, has created a fantastic case study for marketing his company for success:
He dives deeply into periodic visioning exercises; his marketing mind is organized; he's created a marketing experience that is thoroughly integrated into his sales process; the story of the company is evolved and knows what it stands for and has developed language that emotionally reaches the end user.
When owners of major hotel chains receive a proposal from urbandwellers they receive a whole mind experience that encapsulates left-brained features and right brained emotional benefits; the beauty of the offerings are duplicated flawlessly on the web, and as proposal 'stories' made for the Ipad.
Catalogues based on the buyer's psychology also duplicate the experience on the urbandwellers online web site. Every medium is designed with imagination. And humility. The humility is Larry's ability to effectively anticipate and answer the burning questions that matter most to his clients. That's the payoff that comes with heavy research into the needs of his buyers.
urbandwellers, it's really a marketing system. One I think all companies should study.
Larry claims some of my advice has helped him create his marketing vision. Maybe. But think Larry's marketing prowess is what will make urbandwellers so successful. And if there is anything I can suggest along the way, well, I'm honored.