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Jeff Vanderwal, an independent car broker for VMI Automotive Group, left the system to sell cars the RIGHT WAY and is working with Ink Stain to build a brand based on reversing the "car salesman" image.
Jeff Vanderwall, once an insider to the car dealership system of selling cars, broke away from the dealership system -- a system of car buying he regards as exploitive and manipulative; a way of doing business with people that takes financial advantage of unsuspecting customers through an evolved set of hidden and discreet steps that lead to unnecessary charges and sales pressure.
An onerous and wasteful system based on dealership greed, "the dealership system of buying a car is a highly evolved, scientific trap," says Jeff V.
It's one built to disguise hidden costs and creates the unconscious (and oftentimes overt) pressure for customers to buy vehicles or additional products or services for their cars that they do not need or even want.
So what does Jeff do that is so different than how the dealership sells its cars?
He offers fleet pricing for most cars. That's goes a long way for saving money. He can also offer trade-in pricing that are better than the dealerships. And comparable financing packages -- without the dealership games. And he delivers your car to your front door. How's that for no prices games or hassles?
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Some hot cars reserved for Jeff's clients at Jeff's DTC showroom. What do people want to buy? The cars above are on the high-end, but Jeff sells tons of Hondas, Fords, Nissans and Toyotas and Chevys to everyday car buyers.
This is why Jeff feels as if his company is saving people, car buyers, from themselves.
In Jeff's words, the great "deal" doesn't exist -- his company offers a real transaction. Jeff doesn't disguise the fact that he makes a profit, but his customers, his demographic, are the type of people that have zero patience for the hidden pricing games and manipulations of the car dealerships.
Jeff offers simple negotiation terms and excellent service on a personal level. It's a better deal, less hassle, and the financing is provided in the form of real numbers easily quoted over the phone to customers. It's a whole new way of buying a car. It's fewer headaches, less problems; it's better personal attention and it's a service that buyers embrace because they feel they are receiving special attention from a knowledgeable, down to earth, friendly, smart resource.
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