Since you print tons of blueprints... why not print up your own storybook about what architects go through everyday? Why not tell the story of THEIR PAIN from their perspective?" I asked the eBlueprint marketing team.
They laughed.
And then they went for it.
We printed this prototype piece on eBlueprint's printers (the ones they use to print their clients' blueprints) that way they can change out the pages anytime the content needs to change or be updated. This idea not only saved them printing costs, it made the process sustainable: new ideas and new content can quickly change and be printed on the fly. eBlueprint sales people now have an outside sales piece that they can leave with a client and then pick up at a later time, giving them two opportunities for a sale.
The piece has raised some eyebrows...
It's also raised the chance for the eBlueprint sales team to get noticed in a crowded marketplace.
