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Collaborational juju...

By inkstain on February 2, 2011 5:58 AM | No Comments | No TrackBacks
Collaboration at Spiremedia.JPG A note about collaboration... Spiremedia Project manager Meghann Lord and UI Web expert Chad Truemper, are excellent collaborators. They've hired Ink Stain to help them create brand strategy and messaging for a key Spiremedia client. And I'm very grateful. Yet what's really noteworthy...
Continue reading Collaborational juju....

Brand: As elusive as Big Foot, a UFO and the Loch Ness Monster. But we kind of like it that way...

By inkstain on September 28, 2010 11:03 AM | No Comments | No TrackBacks
So, getting called in to work on the "brand" is pretty cool. You get access to a cerebral, theoretical, and subterranean world, one that has restricted access and is top secret; a world of concrete tunnels that lead to the inner sanctum of the ultimate idealism chamber...and...who knows what we're going to find in here...we might be stayyyyyingggg a while...
Continue reading Brand: As elusive as Big Foot, a UFO and the Loch Ness Monster. But we kind of like it that way... .

Sales and marketing departments: We need to talk.

By inkstain on September 27, 2010 3:19 PM | No Comments | No TrackBacks
You see, secretly, many marketers view salespeople as boorish, pushy and gross, and most marketers know very little and want to know very little about the sales process. It just turns them off. Salespeople on the other hand, often dismiss most marketing as a slight of hand, as a world of picturesque, ivory tower generated flufferfy that is out of touch and doesn't do much.
Continue reading Sales and marketing departments: We need to talk. .

Why is it so difficult for companies to write their own messaging?

By inkstain on August 18, 2010 3:52 PM | 1 Comment | No TrackBacks
You KNOW AND CARE about WHAT THE CUSTOMER IS GOING THROUGH -- and your are able to match what the customer needs with what your company does -- in a series of organized, distilled truths that open the door to new possibilities.
Continue reading Why is it so difficult for companies to write their own messaging? .

Ink Stain publishes ifculture #4: This issue - "War for the World": How Novozymes is saving the planet - by Joseph Coplans

By inkstain on July 17, 2010 9:49 AM | No Comments | No TrackBacks
if4.jpg As the world struggles to find answers for sustainability issues, Novozymes is providing global sustainability through bioinnovation. Let's begin with their enzymes: Novozymes enzymes help companies reduced their energy costs and reduce dependence on chemicals. Such enzymes are replacing surfactants; they're in detergents to enable lower temperature washes so less energy is needed to warm water...
Continue reading Ink Stain publishes ifculture #4: This issue - "War for the World": How Novozymes is saving the planet - by Joseph Coplans.

Before: unclear about what they offer. After: green building supply company gets people to understand what it is they do, with a little help from Ink Stain.

By inkstain on July 14, 2010 12:26 PM | No Comments | No TrackBacks
...most companies have a very hard time summing up what they do and whom they serve and why in a way that avoids words like:
Continue reading Before: unclear about what they offer. After: green building supply company gets people to understand what it is they do, with a little help from Ink Stain..

You know what your clients/customers really want? (so they can hire you?) They want to see what you do IN ACTION. FOR THEIR OWN BUSINESS.

By inkstain on July 12, 2010 9:13 AM | 1 Comment | No TrackBacks
I don't always get that good in my presentations, but this time I hit on something that really worked, and I want to tell you what that is.
Continue reading You know what your clients/customers really want? (so they can hire you?) They want to see what you do IN ACTION. FOR THEIR OWN BUSINESS. .
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