Maybe that voice is the voice of an actor narrating a PBS commercial, or it came from a feminist outpour on a blog...

Imagine someone famous and someone you admire, reading aloud your messaging on your new web site...Who would that famous person be? Just for a second...try it...identify a voice you admire and respect...do you hear the voice James Earl Jones? Patrick Stewart, Obama? Would it be the voice of Maya Angelou, or the intonation of Courtney Love's speech when she spoke about piracy? Well, you have your own heroes. 

Here's what I've learned: when you're most exhilarated by what you do, the voice of someone you admire comes alive in your unconscious mind. We can hear famous people who've impressed us wildly; because they have an organized mind, they demonstrate forceful clarity. The power of the script, or the speech they gave that one day, is one you find difficult to forget. That voice affects us, and when recalled, still inspires us. It's the voice living in our unconscious that we identify with emotionally.

Maybe that voice is the voice of an actor in a PBS commercial, or from a feminist outpour on a blog, or was an Academy Award night story about an actor's journey through hell to a world of smiles. Or, a golden piece of Richard Pryor's 1979 Long Beach, CA, show, or Mister Roger's impassioned plea for writers to think of the consequences of what they write when they create violent scenarios for ephemeral, commercial entertainment...it doesn't matter where the voice comes from, it's there if you take a second to recall the last time your socks got knocked off when you heard it.

And that voice will put you in a high mindset, a frame of mind to say things that are important about what you do and how your business benefits the lives of others.

And then, most interestingly, you'll begin to formulate, to summons -- to actually say -- the things that matter that you want other people to know about what you do too -- jump started by that voice. That's the telling of your own story inspired by a meaningful moment and recollection. And in the process, you'll find a bigger part of your own voice too. And ideas will pour out. That is, if you believe it's not just copy. Not just a web site...