Ink Stain client Lindsay Guzman: Building a booming biz based on re-thinking the whole concept of "overwhelm"

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lindsay.JPGShe's one to watch! Ink Stain client, Lindsay Guzman, salon owner, listened closely to her salon clients complain about feeling overwhelmed by the endless, myriad tasks of everyday life. These women felt buried by the responsibilities of child rearing, cooking endless meals, running errands, yard work, and the everyday cleaning-cleaning-cleaning, required at every step; who complained, as they sat in the salon chair, about business disorganization, paperwork, and not having the time to organize their books or call people back.

So Lindsay, a seasoned entrepreneur at 27, started taking care of her client's errands. She built a few organizational systems on the side, for a few clients. At first, it was a toe-in to a little side income...

Then Lindsay realized there was a need for a different kind of business, one that combined the right kind of employee (a career nurturer with a talent for organization) with a system that offers training and career advancement.
 
And business is booming. New clients sign up everyday. Lindsay helps her clients wrap their minds around the astounding realization that they don't always have to do everything themselves. And people are listening.

Yet, it's Lindsay's business model that is emerging as a gem of business re-think: For Lindsay, the cheapest wage earner model is out the window. She hires smart, educated people, interested in nurturing others as a full-fledged career. And she's finding the talent. Her brand is uncorporate and hip. Like Geek Squad is to computer repair,  her company, An Extension of You, is the hip and cool of a salon, a boutique firm for whatever needs to get done, an emerging new brand of exceptional stalwarts who create customized systems for managing homes, business and lives. Ink Stain is excited to help An Extension of You develop its emerging brand and company voice.

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