August 2010 Archives

Maybe that voice is the voice of an actor narrating a PBS commercial, or it came from a feminist outpour on a blog...

By inkstain on August 28, 2010 9:58 AM | No Comments | No TrackBacks
flower.jpg And that voice will put you in a high mindset, a frame of mind to say things that are important about what you do and how your business benefits the lives of others.
Continue reading Maybe that voice is the voice of an actor narrating a PBS commercial, or it came from a feminist outpour on a blog....

Ink Stain client Lindsay Guzman: Building a booming biz based on re-thinking the whole concept of "overwhelm"

By inkstain on August 25, 2010 8:40 AM | No Comments | No TrackBacks
lindsay.JPG Yet, it's Lindsay's business model that is emerging as a gem of business re-think: For Lindsay, the cheapest wage earner model is out the window. She hires smart, educated people, interested in nurturing others as a full-fledged career. And she's finding the talent. Her brand is uncorporate and hip.
Continue reading Ink Stain client Lindsay Guzman: Building a booming biz based on re-thinking the whole concept of "overwhelm".

Sometimes, you gotta haul off and punch Jargony McPlattitude in the face to open the road to messaging gold.

By inkstain on August 21, 2010 12:49 PM | No Comments | No TrackBacks
Me again: (pullin' out the stops) So have you ever bent over backwards for a customer of yours SO INTENSELY, you became envious of how successful you made your customer? Have you ever MADE ONE OF YOUR CUSTOMERS SUPER RICH? AS A RESULT OF YOUR GOOD SERVICE? AND THEN FELT ENVIOUS ABOUT THEIR SUCCESS?
Continue reading Sometimes, you gotta haul off and punch Jargony McPlattitude in the face to open the road to messaging gold. .

Why is it so difficult for companies to write their own messaging?

By inkstain on August 18, 2010 3:52 PM | 1 Comment | No TrackBacks
You KNOW AND CARE about WHAT THE CUSTOMER IS GOING THROUGH -- and your are able to match what the customer needs with what your company does -- in a series of organized, distilled truths that open the door to new possibilities.
Continue reading Why is it so difficult for companies to write their own messaging? .
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