Turns out, people like to see the TRANSFORMATION. They like to see a 'before and after' presto-chango.
Last Thursday, after my second presentation at the Denver Metro Chamber, I walked away with new work and with new good business partnerships. I'm convinced it's because my audience could see my work in action.
I don't always get that good in my presentations, but this time I hit on something that really worked: I presented a before-and-after success stories illustrating the transformations several of my clients went through as result of my work.
I showed a before and after:
Before: I showed slides of the 'bad business poem', of an Ink Stain corporation using confusing corporatespeak to explain what it is they do on their web site.
The after:
I read new messaging I had created for that company. The new messaging broke down what they do into simple to understand benefits.
The contrast was dramatic.
I actually showed messaging "in action". I didn't think that would ever work, I thought messaging about someone else was too boring to present. Not true. Turns out, people like to see the TRANSFORMATION. They like to see the clarity emerge before their eyes (with the help of a PowerPoint presentation).
Advice: Don't use the nomenclature, "case study". It's too formal. They want to see a transformation, people want to see your work 'in action'. Just present what you do and an image of the results based on solving something important. People will get it. What they'll get is how you can solve that problem for them too. Post your work in action on your Facebook page. It's that simple. I'm going to post examples starting today, so stay tuned!
Last Thursday, after my second presentation at the Denver Metro Chamber, I walked away with new work and with new good business partnerships. I'm convinced it's because my audience could see my work in action.
I don't always get that good in my presentations, but this time I hit on something that really worked: I presented a before-and-after success stories illustrating the transformations several of my clients went through as result of my work.
I showed a before and after:
Before: I showed slides of the 'bad business poem', of an Ink Stain corporation using confusing corporatespeak to explain what it is they do on their web site.
The after:
I read new messaging I had created for that company. The new messaging broke down what they do into simple to understand benefits.
The contrast was dramatic.
I actually showed messaging "in action". I didn't think that would ever work, I thought messaging about someone else was too boring to present. Not true. Turns out, people like to see the TRANSFORMATION. They like to see the clarity emerge before their eyes (with the help of a PowerPoint presentation).
Advice: Don't use the nomenclature, "case study". It's too formal. They want to see a transformation, people want to see your work 'in action'. Just present what you do and an image of the results based on solving something important. People will get it. What they'll get is how you can solve that problem for them too. Post your work in action on your Facebook page. It's that simple. I'm going to post examples starting today, so stay tuned!
Excellent post, Joseph. Congratulations on the "close" and looking forward to see the transformations.