Roughly 80 percent of all company websites -- even today -- have little to do with how a company actually sells.
So it's no surprise there's little interest in creating compelling website content.
It's no surprise too that websites are considered a reluctant marketing expenditure.
Websites disconnected from the sales process are the many sites that still look like a page ripped from a 1970's phone book.
But your website is the sales soul of your company. It needs you. Actually, you need it. Why? It's worth huge amounts of UNTAPPED revenue.
How?
Just imagine this scenario: what if your best salesperson (you?) competed for new business with your website... I'd doubt your website would close very much business. Because your best salespeople speak to the pain of the people they help. They don't speak to people with a single canned speech behind a formal podium of corporate language.
Now for grins, (and for untold thousands of new revenue) just imagine hiring your website -- yes, your website -- as a salesperson. Base 75K. Commission too. Because it's one of the best salespeople ever -- that is -- if you had a sales system in place to ensure success.
You'd start with these 7 points before you hired your website (salesperson):
1. What is the revenue figure the website is responsible for?
2. How is the website presenting all of the other sales tools already created?
3. How does the website contribute to the larger picture of the company's sales fulfillment plan?
4. At what stage of the sale are clients in when they come to the website?
5. Just like sales person infrastructure support: What plan is in place for perpetual content, new intelligence, new insights, new strategies to allure your buying audience?
6. Is your website recognized in its field? Is it SEO smart and optimized for high Google rankings success?
7. Does your new salesperson have empathetic humor to help buyers identify with the pain the company is solving for people?
What plan do you have to give your new salesperson the background that reflects the experiences of your buyers, the stories, the potential breakthroughs that are meaningful to your buyers?
Following those 7 steps (for starters) creates a website with sales soul, like a salesperson with a sales soul.
The goal: To create a powerful sales medium integrated with a powerful marketing medium.
Choosing marketing mediums (like a website infused with sales soul) ensures your marketing reflects your sales goals, and ensures marketing choices are never devalued as mere expenditures.
So it's no surprise there's little interest in creating compelling website content.
It's no surprise too that websites are considered a reluctant marketing expenditure.
Websites disconnected from the sales process are the many sites that still look like a page ripped from a 1970's phone book.
But your website is the sales soul of your company. It needs you. Actually, you need it. Why? It's worth huge amounts of UNTAPPED revenue.
How?
Just imagine this scenario: what if your best salesperson (you?) competed for new business with your website... I'd doubt your website would close very much business. Because your best salespeople speak to the pain of the people they help. They don't speak to people with a single canned speech behind a formal podium of corporate language.
Now for grins, (and for untold thousands of new revenue) just imagine hiring your website -- yes, your website -- as a salesperson. Base 75K. Commission too. Because it's one of the best salespeople ever -- that is -- if you had a sales system in place to ensure success.
You'd start with these 7 points before you hired your website (salesperson):
1. What is the revenue figure the website is responsible for?
2. How is the website presenting all of the other sales tools already created?
3. How does the website contribute to the larger picture of the company's sales fulfillment plan?
4. At what stage of the sale are clients in when they come to the website?
5. Just like sales person infrastructure support: What plan is in place for perpetual content, new intelligence, new insights, new strategies to allure your buying audience?
6. Is your website recognized in its field? Is it SEO smart and optimized for high Google rankings success?
7. Does your new salesperson have empathetic humor to help buyers identify with the pain the company is solving for people?
What plan do you have to give your new salesperson the background that reflects the experiences of your buyers, the stories, the potential breakthroughs that are meaningful to your buyers?
Following those 7 steps (for starters) creates a website with sales soul, like a salesperson with a sales soul.
The goal: To create a powerful sales medium integrated with a powerful marketing medium.
Choosing marketing mediums (like a website infused with sales soul) ensures your marketing reflects your sales goals, and ensures marketing choices are never devalued as mere expenditures.
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