| INK STAIN BLOG |

Colorado Health and Wellness Center owner Michelle MacCarthy is working with Ink Stain to tell the entire story that begins with the spine and ends with total health.

 

Michelle MacCarthy works with NSA, Network Spinal Analysis combined with SRI: Somato Respiratory Integration.

 

NSA, Network Spinal Analysis and SRI: Somato Respiratory Integration offers an alternative to medicine as usual: the taking of so many medications and surgical procedures that may not be necessary with a healthier body. Ink Stain is excited to bring this narrative full-circle and create marketing messaging that tells the story about people finding health through techniques that inspire healing, parasympathetic responses in the body.

As the world struggles to find answers for sustainability issues, Novozymes is providing global sustainability through bioinnovation. Let's begin with their enzymes: Novozymes enzymes help companies reduced their energy costs and reduce dependence on chemicals. Such enzymes are replacing surfactants; they're in detergents to enable lower temperature washes so less energy is needed to warm water...
Continue reading Ink Stain publishes ifculture #4: This issue - "War for the World": How Novozymes is saving the planet - by Joseph Coplans.

...most companies have a very hard time summing up what they do and whom they serve and why in a way that avoids words like:
Continue reading Before: unclear about what they offer. After: green building supply company gets people to understand what it is they do, with a little help from Ink Stain..

I don't always get that good in my presentations, but this time I hit on something that really worked, and I want to tell you what that is.
Continue reading You know what your clients/customers really want? (so they can hire you?) They want to see what you do IN ACTION. FOR THEIR OWN BUSINESS. .

My left brain and my right brain haven't been getting along lately... I think they are filing for divorce.
Continue reading Left Brain, Right Brain, File for Divorce.

It's no wonder Apple's web site is studied by so many companies about to revamp theirs....but of course it's NOT their web site that needs studying, it's their Foundational Story that makes it rock.
Continue reading The Foundational Story That Killed the Wizard.

Roughly 80 percent of all company websites -- even today -- have little to do with how a company actually sells. So it's no surprise there's little interest in creating compelling website content.
Continue reading Banned! The only one you never invite to your sales meetings: Your website.