3 things I Know
about every Great COmpany

  1. They show you how your world will be better.
    The minds behind great companies are dedicated to the emotional lives of their audiences. They work hard to become geniuses at extrapolating the hidden power of their ideas. Great companies help fulfill a dream, solve a pain, or guide us through uncertainty — or they just plain dazzle us. But they never just hand over a list of capabilities without connecting their audience to what it means to them.

  2. Great companies are always working to uncover the deeper knowledge of what they do.
    The deeper knowledge is the gateway to breakthroughs — to new concepts, and consistent financial strength. Great companies engage in deep-level discovery-dialogues with themselves and their customers — religiously.

    Deep-level-discovery-dialogues are a cure for corporatespeak and open the door for empathetic, mesmerizing, persuasion language.

    What they learn — and apply — is transformative.


  3. Great companies form real relationships,
    using relationship mediums
    Most companies unconsciously believe that using marketing tools can never duplicate the connection of a personal relationship. Great companies get personal with EVERYONE. Great companies know how to springboard the chemistry and depth, the humor and mutual respect of a personal relationship into the web, print, social media or word of mouse relationship mediums. They know how to break the ice, make people laugh or provide a ray of hope. Great companies don’t sell a product. They help people live their dreams.

    Ink Stain is a consultancy to help companies focus their sales objectives, find the right audiences for what they offer and create the right messaging to reach the right audiences. We create Strategic Messaging that is used for EVERY SINGLE WAY a company reaches its audience. Most of Ink Stain’s clients are businesses run by entrepreneurs that are now ready to really thrive — ready to round the next big corner.

So what is Ink Stain all about?
helping companies turn the magic corner.


Ink Stain abides by the professional standards of AIGA – the professional association for design.
http://www.aiga.org
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Ink Stain is a member of the
Denver Metro Chamber of Commerce

 

Joseph Coplans - Ink Stain

In 2005, Joseph Coplans developed a brand language consultancy to unite the internal values of companies with the values of their customers. Marketing teams and sales departments seek his consultancy because of its ability to successfully bridge the gap between these disciplines. Joseph’s consultancy has produced award-winning sales and persuasion language that has lead to conversion rates for a variety of industries.

Joseph combines the best of brand analysis and sales strategy rolled into one to help companies build a consistent pipeline for sales success. Joseph has generated over $15 million in sales in 12 years as an account executive and sales manager in 4 unique industries.